Emergency Message System

Client: NOAL & Dror Israel
Year: 2024
Type: Mobile App
My Role
I led the research, UX, and UI design of the system, from early concept to high-fidelity prototypes. I conducted user interviews, mapped user flows, and defined key interactions based on real emergency scenarios. Throughout the process, I collaborated closely with the development team—aligning the design with technical constraints and capabilities.
Challenge
The main challenge was to design an emergency messaging system that could support fast, clear, and reliable communication between all members of the organization and the safety and security department. The system needed to allow any member to quickly and easily send an emergency alert or request help, while ensuring that managers received instant notifications with all relevant event details. In addition, the system had to provide real-time tools for managing emergencies, documenting every action, and continuing follow-up even after the situation was resolved. A major goal was to centralize and store all event data for analysis and future guidance—without compromising speed, clarity, or usability under pressure.
Approach
My approach in this project was to align the design closely with the system’s technological constraints to ensure smooth and reliable performance. I used a familiar and conventional visual language that doesn’t challenge the user—clear emergency colors, large buttons, and highly readable layouts. Since the product is a mobile app, I focused on clarity, accessibility, and usability under pressure.

Push Notifications for Immediate Response

The core reason for developing this as a mobile app rather than a SaaS platform was to ensure real-time push notifications. This allows emergency alerts to be received instantly, enabling users to respond quickly and efficiently, even when they’re on the move.

Direct Contact with the Sender

Users can immediately reach out to the sender via phone or WhatsApp. This quick access ensures that critical details can be clarified fast, strengthening communication during high-stress situations.

Real-Time Overview and Smart Quick Replies

The system provides users with a clear view of who is responsible for handling the event and its current status. To save valuable time, users can also respond to senders with pre-written messages tailored to the situation.

Automatic Data Logging for Documentation and Follow-Up

All incoming messages and related actions are automatically documented within the system. This enables users to review, analyze, and follow up on each event, helping the organization improve its emergency response over time.
Conclusion
This project deepened my understanding of designing for high-pressure environments, where clarity, speed, and reliability are crucial. Through a user-centered and iterative process, I created a tool that not only works under stress but also builds trust in critical moments.

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