90° Degrees Shop

Client: Neta Rot
Year: 2025
Type: Ecommerce
My Role
As both the designer and the client, I was responsible for the entire process: brand identity, content structure, UX/UI design, full development in WordPress with Elementor, and e-commerce configuration. I also manage the store’s operations, photography, and content updates.
Challenge
Create an online store that reflects the handmade, personal, and warm nature of the brand, while making it easy for users to browse, get inspired, and purchase gifts. The site needed to feel professional and trustworthy, while still preserving the intimate and artistic feel of a small workshop.
Approach
Since I was my own client, I had the freedom to shape every detail of the project to match the tone and emotion of the products. I focused on clean navigation, large imagery, and a friendly, minimalist aesthetic that lets the wood and craftsmanship shine. The UX is straightforward to encourage easy discovery, whether visitors are browsing for themselves or looking for a gift.

Homepage

The homepage welcomes visitors with featured products, curated gift suggestions, and warm imagery from the workshop. The tone is inviting and personal, designed to make people feel like they’ve discovered a hidden gem.
Conclusion
This project is especially close to my heart. It’s not just a website—it’s my second studio. Designing and building 90° allowed me to apply my UX expertise to a real-world e-commerce brand I’m passionate about. The result is a living, growing store that reflects both my craft and my design philosophy.
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