I began by mapping the content and audience needs: who visits the site, what they’re looking for, and how decisions are made. Based on this, I designed a clear information architecture and navigation structure that helps visitors quickly understand what the organization does and which workshops are relevant for them.
I then created a friendly, educational visual language that supports readability while conveying warmth and openness. To ensure full alignment between design and execution, I personally developed the entire site in WordPress using Elementor, allowing for flexibility, visual precision, and easy content management for the team.