Benefit for pools

Client: Benefit
Year: 2024
Type: Landing Page
My Role
I was responsible for designing the landing page based on the requirements provided by the product and UX team. The development was already in progress, and I joined at a later stage to enhance the structure and visual design of the page.
Challenge
The goal of the landing page was to introduce the system to new users, explain its core functionality, highlight its key features, and guide visitors toward signing up for a free 30-day trial. The design needed to be clear, modern, and build trust—especially for users managing sensitive and regulated data like pool maintenance logs.
Approach
I designed a visually engaging and informative layout that communicates the system’s value at a glance. Each section is focused on a specific need: explaining how the system works, showcasing its benefits, and encouraging immediate action. I used clear visuals, distinct typography, and strategic call-to-action buttons to support conversions.

System Overview Section

This section introduces the two core systems included in the platform: the Mobile App for Lifeguards and the Management Dashboard for Pool Operators. Each part includes a brief description of its purpose and features, alongside visual mockups to help users understand the product at a glance. The goal here was to build product familiarity and communicate professional value without overwhelming the reader with technical details.

Pricing & Plans Section

Designing this landing page was about clarity, simplicity, and conversion. I collaborated closely with the product team to align the design with their goals and ensure the system is accessible and appealing to new users.
Conclusion
This project was about finding the right balance between clarity and persuasion. By aligning with the product team’s strategy and goals, I delivered a landing page that supports user understanding and drives engagement.
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