Loola – Therapy & Workshop

Client: Guy Israeli & Loola
Year: 2024
Type: E-commerce Website
My Role
I led the entire project from start to finish: I worked directly with the client to define the site’s goals, clarified the messaging, designed the visual language, developed the site using WordPress and Elementor, and handled all hosting and e-commerce setup.
Challenge
Design a website that presents a multi-dimensional brand: Loola offers one-on-one therapy sessions, facilitates workshops for different audiences, and sells handmade therapeutic products. The challenge was to create a site that clearly communicates all three offerings while maintaining a warm, personal, and trustworthy tone.
Approach
I began by organizing the content and defining the different sections of the site. The navigation was structured to reflect the three pillars of the business: therapy, workshops, and the shop. The design emphasizes calm, clarity, and accessibility, with special attention to guiding users to either register for workshops or explore the products. The visual language is soothing and organic, reflecting the client’s therapeutic approach.

Homepage

The homepage introduces the practitioner and the holistic philosophy behind Loola. It features links to the therapy services, upcoming workshops, and the shop, giving visitors a clear overview of everything offered.

Workshops Page

This section lists upcoming workshops with registration links. The layout is easy to scan, with clear dates, topics, and calls to action. It was important to convey a sense of personal connection and encouragement to join.
Conclusion
This project was a full-circle process—from strategy to launch. The result is a warm, personal, and functional website that reflects the unique spirit of Loola and supports both the business and its community.
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